Filmpulse | Magazine for film, storytelling, video production & virtual reality

Interview Andrew R. Jones Animation Director

Oscar winner Andrew R. Jones: “I thought that’s what a challenge sounds like!“

His work for blockbusters like “Titanic” (1997), or “Avatar” (2009) has earned Andrew “Andy” R. Jones two Oscars. FILMPULSE MAGAZINE was able to conduct an exclusive interview with the Animation Director during his work on [more...]

Interview with Dionys Frei and Davide Tiraboschi from Dedicam

Hollywood calling! When boyhood dreams come true.

With their company Dedicam, Dionys Frei and Davide Tiraboschi are regularly at the forefront of Hollywood. Their drones set standards in the production of Michael Bay’s blockbusters. In this exclusive interview with FILMPULSE MAGAZINE, Davide [more...]

+++ German film industry associations demand nationwide shooting ban +++
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In order to slow down the spread of the coronavirus pandemic and to protect those involved, the Producers’ Association and the Film and Media Association of North Rhine-Westphalia are calling for the nationwide cancellation of [more...]
Movies lie. So do people. That’s what communication theory says.
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Not only movies lie. People lie too. It’s nothing new in this world. Yet many people don’t know there are four kinds of lies. Knowing them makes sense, not in the media business. [more…]

Costs, Production and Concept of management videos

Management videos from A-Z: costs, procedure and conception

Competence in communication is always also leadership competence. Because video is also increasingly used in corporate communications, more and more companies are also turning to management videos. This brings with it opportunities and risks. [more…]

How many cameras does it take for an interview with video?

How many cameras are actually required for a good video interview?

How many cameras does an interview with video need? There is only one correct answer to this question: It depends. Not just the budget. The camera is the eye of the viewer. All answers are [more...]

What you need to know about Green Screen, Blue Screen and Chroma Key
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This article shows you how to use Chroma Keying professionally, but also offers tips and tricks for best possible quality and results when shooting videos with blue screen or green screen. [more…]
How do I produce a film soundtrack with classical orchestra on my laptop?
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Produce film music on the laptop? Sound like recorded with a real orchestra and classical instruments? Is this possible? Yes of course! Just like any other auditory work step. Here you will find the instructions. [more...]
Animate photos for video: The secret of kinestasis, 2.5D and parallax
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How to integrate photos into a video? With the parallax effect you can create very attractive videos from still images, which can compete with any imagevideo and product video in the world. [more…]

Das Einmaleins der Kommunikation bei der Auftragsproduktion

This is how you speak at eye level with agency and client during a commissioned production

This article explains how agencies proceed in the development of communication concepts. It shows the sequence in which all important questions are asked and solved and explains the technical terms required for this. [more…]

What you need to know about Green Screen, Blue Screen and Chroma Key

This article shows you how to use Chroma Keying professionally, but also offers tips and tricks for best possible quality and results when shooting videos with blue screen or green screen. [more…]

What you need to know about lower thirds and their use

Lower thirds can occur in different forms. It is a misunderstanding that they can be used alone as carriers of a person’s name and functions. Here you can find out why. [more…]

View Through Rate (VTR) against emotions: What is the perfect video length?
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View Through Rate (VTR) studies show that short videos are more popular in social media than long films. Conversely, longer, emotional videos generate more sales. How can video length and emotions be reconciled? [more…]
How to win a new customer segment with an advertising video
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Case study: A company wants to significantly increase the proportion of customers from the age group between 1980 and 1999 with a promotional video. Moving images and social media are being explored as means of [more...]

MP4 Tag Editor Meta X: How to get perfect metadata for videos
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A tidy house, a tidy mind. But of course you don’t want to spend half your life arranging and labeling things neatly. This also applies to video files and MP4 tags. Here I’ll show you [more...]
Edit video: The 6 best free programs in software testing
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If you want, you can also cut films like the professionals. We test for you in this article the 6 best free programs for free video editing. You will see that professional editing is not [more...]

ARRI Alexa – a distinctive tool for professional image magicians
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The ARRI Alexa (in the producer’s spelling: ΛLEXΛ) is on its way to go down in film history. With this it joins seamlessly in the ranks of its famous predecessors. Here we take a closer [more...]
Why the H.264 video format is still gaining importance for video and streaming
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H.264 is considered an industry standard and is one of the most widely used video formats. The recording and playback of Full-HD video and audio is hardly conceivable without this encoding and decoding process. [more…]

This is how you speak at eye level with agency and client during a commissioned production
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This article explains how agencies proceed in the development of communication concepts. It shows the sequence in which all important questions are asked and solved and explains the technical terms required for this. [more…]
How to read a video budget without your head exploding
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Clients of an image film or product video want to understand where the cost drivers lie. Usually a question mark remains. This does not have to be the case. We show you how to read [more...]

How do I plan an imagefilm? This is how you achieve success! | Ask Dr. Film
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He who does not plan, plans his failure, as the saying goes. This is usually also true for video productions. That’s why you will find here a concentrated load of information and practical experience reports [more...]
Video interview: How do I practice for a successful appearance in front of the camera?
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This ultimate guide explains how to look professional in front of the camera. Whether for TV, social media or when applying for a new job. Sooner or later, you’ll get caught: you won’t get past [more...]

How do I plan an imagefilm? This is how you achieve success! | Ask Dr. Film

He who does not plan, plans his failure, as the saying goes. This is usually also true for video productions. That’s why you will find here a concentrated load of information and practical experience reports [more...]

+++ No Cannes Lions in 2020: Festival cancelled instead of postponed +++

The Cannes Lions Festival today announced that the world famous annual festival will not be held in October as originally planned. The next edition of the event is now scheduled for June 21-25, 2021. [more…]

How many cameras are actually required for a good video interview?

How many cameras does an interview with video need? There is only one correct answer to this question: It depends. Not just the budget. The camera is the eye of the viewer. All answers are [more...]

»Bruno Manser – The Voice of the Rainforest« by Niklaus Hilber | Film review

There are films that manage the miracle of sucking the viewer in unexpectedly. The feature film “Bruno Manser – the voice of the rainforest” by director Niklaus Hilber with Sven Schelker in the leading role [more...]

What do I need to know to shoot a video? All questions. All answers. | Ask Dr. Film

You want to create a video, but you are unsure how to do it and what you have to pay attention to during the video production? This guide will answer all your questions. Easy to [more...]

Effigie The Poison and the City Film Critics Udo Flohr

»Effigie – The Poison and the City« (2019) by Udo Flohr | Film Review

Here comes one who’s never made a movie before. And decides to film one of the greatest German criminal cases of the 19th century. Udo Flohr is the name, “Effigie – The Poison and the [more...]

Nothing brave at all | The Forceps delivery of »Zwingli – The Reformer«

»Zwingli – The Reformer« would have had every opportunity to be an important and great Swiss film. It has become a perfectly filmed school theatre. For our film critic Zachery Z. a painful experience. [more…]

»Mr Robot« | Sam Esmail and Rami Malek convince with an innovative TV series

One shouldn’t reach for the stars. But you can use them as a guide: Writer-director Sam Esmail presents Mr Robot, a work that rejects all mediocrity. It sets new standards in almost every field. [more…]

Heroic Courage into Your Own Doom: »Richard Jewell« by Clint Eastwood | Film Review

«Richard Jewell» by 90-year-old director Clint Eastwood tells the story of a simple security guard who becomes an uncontrolled hero and a few days later a tragic figure. [more…]

»They Shall Not Grow Old« | When 100 years ago is suddenly today

This documentary makes us realize how much color (and sound) has to do with our sense of reality. And demonstrates why the invention of sound and colour film were groundbreaking milestones for cinema. [more…]

»Bruno Manser – The Voice of the Rainforest« by Niklaus Hilber | Film review

»Siddhartha« | Documentary by Damiano Giacomelli and Lorenzo Raponi

Siddhartha is the nine-year-old son of 65-year-old guru Fabrizio. He lives with his son in a community outside a village in Italy, with the father deliberately foregoing the comforts of today’s world. [more…]

Where the Devil lives | »Se7en« with Brad Pitt, Gwyneth Paltrow and Morgan Freeman

There are movies that get old. Other movies stay young. Se7en belongs in the latter category. It is time to rediscover this brilliant feature film from 1995 starring Brad Pitt, Gwyneth Paltrow, Morgan Freeman and [more...]

How curfew and social distancing affect the film genre and streaming

Curfew and social distancing as a result of the corona virus are also becoming increasingly evident in the number of films and TV series streamed via the Internet. There are interesting differences between countries. [more…]

TV Commercials: Where pork belly and storytelling collide

One of the oldest and certainly one of the most expensive forms of commissioned production are tv commercials. Nowhere else is so much money per second invested in moving images and production values as in tv commercials. [more…]

360 Animation virtual reality best practice

360 Animation puts virtual reality back on the fast lane

Without having to worry about the mushy pheasants from the marketing departments of certain hardware manufacturers, the 360 animation has quietly set out to overtake. There are three good reasons for the triumphal procession of virtual animation films. [more…]

Why imagefilm is an old man from the pre-digital era, and therefore no alternative

Nobody will deny that both elements, river and riverbed, influence each other. The same applies to moving images and distribution channels. That is why imagefilms should be abolished. There are better and more efficient alternatives for achieving impact with film and video. [more…]

Understanding image film and virtual reality

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