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Analysis

The section Analysis deals with the developments in the video industry and the film business. As always, the focus is on German-language commissioned productions. Here we are interested in the very big lines. We analyse what changes and what remains.

More about the analysis section

In the foreground of each analysis is the question of what changes will occur for directors, video productions and providers of other services for communication with video.
analyses and trends
Because every analysis is an insight back, but also a small outlook, trends and forecasts can be found here. This is because it is important to look ahead and to recognise developments in content and technology at an early stage, as is the case everywhere in communication with moving image standard.

These days we are particularly interested in the developments in the field of virtual reality, immersion and 360° video. Celebrated as a groundbreaking trend, it is currently unclear where the journey with VR hype is heading.

It also remains to be seen whether the current development will further sharpen the current trend in contract productions for videos. While until a few years ago there was a wide selection of available suppliers, today the trend is towards splitting the industry into two groups: Large video companies can survive, or very small suppliers. The stabilizing midfield is currently indulging in rapid growth. This is due to cost pressure, but also to the availability of increasingly cheap production equipment for small amounts of money.
Analysis of the very big lines
By analysis we mean considerations that are of a general nature and have a superordinate character for all players in the industry. Where personal views and insights are concerned and not analyses, there is room in our Insider division. In the same way, the Practical Test section offers space for small technological product analyses.

streaming-corona-covid19
Analysis

COVID-17 / Coronavirus: How Curfew and Social Distancing Affect Film Genres and Videotreaming

Editorial Staff Filmpulse 0

Curfew and social distancing as a result of the corona virus are also becoming increasingly evident in the number of films and TV series streamed via the Internet. There are interesting differences between countries. [mehr…]

tv commercials filmpulse magazine
Analysis

„Booom!“, „Wham!“: When Pork Belly and Storytelling Collide With in TV Commercials

Carlo P. Olsson 0

One of the oldest and certainly one of the most expensive forms of commissioned production are tv commercials. Nowhere else is so much money per second invested in moving images and production values as in tv commercials. [mehr…]

Trend Facebook Videos
Analysis

New Study Proves: Videos on Facebook Find Less and Less Audience!

Carrie Duvan 0

Facebook is considered one of the major drivers for the rapid increase in moving images. A new study from Germany questions this trend. It shows clear indicators that the triumphal march of video in the social channels is over. [mehr…]

360 Animation virtual reality best practice
Analysis

Why 360 Animation Will Put Virtual Reality Back on the Fast Lane

Volker Reimann 0

Without having to worry about the mushy pheasants from the marketing departments of certain hardware manufacturers, the 360 animation has quietly set out to overtake. There are three good reasons for the triumphal procession of virtual animation films. [mehr…]

So 360 videos and their makers have a future
Analysis

360 Videos and Their Not so Rosy Future: What Goes Wrong With VR and Moving Images?

Kristian Widmer 0

Never before in the history of film has it been so easy to shoot 360 films and make them accessible to an audience of millions. Nevertheless, the predicted breakthrough is still a long time coming. What’s going wrong? Three theses. [mehr…]

The worse alternative is an image film
Analysis

Why Image Films Behave Like an Old Man From the Pre-Digital Era, and Therefore Are No Alternative

Kristian Widmer 0

Nobody will deny that both elements, river and riverbed, influence each other. The same applies to moving images and distribution channels. That is why image films should be abolished. There are better and more efficient alternatives for achieving impact with film and video. [mehr…]

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