Creative work is dead. Therefore: Give the child a new name. Explain to your clients why Ideation is the new secret weapon. Add a few extras and features that have always been there and the world looks different. [mehr…]
Why understanding a message is an actual act of action and why it can be understood completely differently by different target groups. An introduction to coding and decoding in communication. [mehr…]
What happens when a supercomputer from IBM analyzes 100 feature film trailers and then cuts a theatrical trailer completely independently from newly shot, completely different footage for a new Hollywood film? [mehr…]
This documentary makes us realize how much color (and sound) has to do with our sense of reality. And demonstrates why the invention of sound and colour film were groundbreaking milestones for cinema. [mehr…]
The motivation of the target audience plays the main role when it comes to triggering a change in behavior with video marketing. Motives, activation and volition play an important role. A guide from practice for practice. [mehr…]
Feelings determine and change human behavior to a far greater extent than reason. What does this mean for working with film and video? How do emotions work and how can I benefit from them? [mehr…]
You only have three options for your video: Use data to better address an existing readiness to act. Or rebuild them. Or, as a third option, to draw attention to yourself in advance of their passing. [mehr…]
Without having to worry about the mushy pheasants from the marketing departments of certain hardware manufacturers, the 360 animation has quietly set out to overtake. There are three good reasons for the triumphal procession of virtual animation films. [mehr…]
Virtual reality was invented in 1968. You read that right. VR is half a century old! It was developed neither by Google nor by Facebook, but by an electrical engineer born in 1938. The true story of Ivan Sutherland. [mehr…]
What does immersion mean and how does it work? FILMPULS gets to the bottom of the much-cited magic word, explains all the important backgrounds and shows how immersive effects can be captured and evaluated. [mehr…]
Where technical innovations are rapidly cascading, it is all the more important to know not only what is changing, but also what will remain. What will remain is the human being. It is the purpose of marketing and communication measures. [mehr…]
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