360 videos are also called immersive videos or spherical videos. They are a moving image application in the field of Virtual Reality (VR) and consist of an all-round shot recorded on video. This allows the viewer a freely selectable, interactive view in all viewing directions. Such virtual films are recorded with one or more cameras.
The recorded image is usually played back on the computer via YouTube or Facebook. The navigation is done with a computer mouse as interface. It is also possible to view 360 videos with a special 3D data glasses. In this case the viewing angle is automatically adjusted to the viewing direction.
360 videos: Challenges
The greatest creative difficulty in the production of videos with virtual reality lies in the reduction of the means of film language. Viewing angles, camera movements (camera panning and driving), montage / editing, but also sequential narration obey other laws than in normal film.
In particular, the merging of settings in the image editing follows different laws than in normal video. At the same time – due to the fact that there is usually more than one camera in the recording unit for synchronous image recording – enormous amounts of data accumulate during recording, which bring every average computer system to the edge of its performance and are regularly underestimated by laymen and semi-professional users.
360 videos with virtual reality often resemble a production for a stage in design and appearance. Therein lies the opportunity, but also the enormous challenge and problem.
VR: future and origin
Virtual reality has existed since the 1960s. Since 2010, 360-degree videos have become a trend (v)declared. Nevertheless, this video genre, like all forms of moving image communication, has its strengths and weaknesses and therefore requires a differentiated approach.