A advertising film (TV spot) or commercial, colloquially often also called TV spot or TV commercial (short form: TVC), is a short film which is used to advertise a product, a brand or a service. The commercial is produced on behalf of the trademark owner or product provider by film productions specialising in this field and is usually used on TV or in cinemas and increasingly also on the Internet.
commercial / TV spot
An advertising spot is primarily intended to increase sales of the advertised product (awareness, triggering the intention to buy) or increase confidence in a product (image, sympathy).
Unlike TV productions, for example, commercials are not filmed. There are no coincidences in advertising. After all, it is about sales. This is why the division of labour along the entire value chain is particularly pronounced in TV commercials. Each film detail is planned, implemented and monitored by highly qualified specialists. This is one of the reasons why a TVC with a length of 30 seconds can cost the same as a 10-minute image film.
The advertising intention combines the commercial with the image film and other, longer commercial film formats.