Here you will find selected articles and insights about video channels for the distribution of film and video.
Video channels and distribution of videos
Moving image communication today is hardly imaginable without the use of different social media platforms. As more and more users are watching film and video not on TV but on their computers, smart devices, mobile phones and tablets, the know-how of how to use video channels is becoming increasingly important.
Video channels and content increasingly influence each other. At the same time, each video channel has its own requirements. YouTube is not Instagram and Vimeo works differently than Facebook.
Especially with advertising videos, knowledge of how the different channels work is essential. With the wrong film concept, video pre-rolls on YouTube immediately come to nothing. The first seconds are absolutely crucial.
The user has the choice between an infinite number of offers online. If the viewer does not see at the beginning of the video why he should continue watching the video, he zaps on immediately.
That’s why dramaturgy, concept and storytelling are crucial for the online use of videos.