Filmpulse defines image film as follows: The image video transports brand values. It makes competence an experience. To this end, the image film uses a staged, creative or documentary approach. The red thread is usually the story, which ties in with a company-specific reference point from the viewer’s world.
Customers and consumers expect attractive communication from companies. For companies and their films, this means making sure all the important questions are asked. The 6-phase model for corporate films enables you to do this. [more…]