Filmpulse defines image film as follows: The image video transports brand values. It makes competence an experience. To this end, the image film uses a staged, creative or documentary approach. The red thread is usually the story, which ties in with a company-specific reference point from the viewer's world.
The image video is one of the most common forms of commissioned production. Here you will find a checklist with 7 criteria you have to pay attention to when producing an image film and which will make your video successful. [more…]
No other medium transports and combines information and emotions as unsurpassably as the moving image. This article explains which 5 points you have to consider as a client when creating an image film. [more…]
Nobody will deny that both elements, river and riverbed, influence each other. The same applies to moving images and distribution channels. That is why image films should be abolished. There are better and more efficient alternatives for achieving impact with film and video. [more…]
Part 2 of the three-part Filmpulse series on film costing uses a sample budget to explain the interaction between parameterization and production values and reveals why a Hollywood star owes his career to a Swiss producer. [more…]
For image films, product films and web videos and other products of moving image communication, a checklist for successful cooperation with filmmakers and video producers is helpful. This article shows you what you need to pay attention to when producing videos. [more…]