Social Media are digital platforms on the Internet. They enable the exchange of photos, texts and videos. The user can thereby network to groups or communities.
The difference between social media and conventional media
While classical media (newspaper, TV) communicate from one sender to a multitude of recipients, social channels focus on interaction.
The barriers to entry are lower than for the mass media. The costs of publication are low. The production processes are deep, the distribution (superficially) simple. Free platforms such as YouTube, Facebook or Instagram enable the sharing of content of any kind. Senders can be companies, institutions or private individuals.
Social media is nonlinear. But similar to TV news, the time factor often plays an important role (Shitstorms etc.). However, the user decides if and when he wants to retrieve a news item. He is free to comment, link or share it within his own network.
The correct handling of moving images with social media can be learned at specialised training centres.