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Storytelling

Characteristic of storytelling (and its subcategory visual storytelling) is a dynamic connection between WHAT is told and HOW it is told. In addition to content and narrative style, this duality usually has relevance in terms of time as an interactive connection between the time in which the narrative takes place and the time in which it is told.

What is storytelling -definition-film impulse
Know-how

Storytelling – On the amazing career of a misunderstood key term

Gabriela Weingartner 0

The right story gets attention. That’s why storytelling is on everyone’s lips. Because nowadays the term covers almost everything – and therefore means less and less – you’ll find a better, practice-oriented definition here. [mehr…]

how to write off-voice for image films and videos
Know-how

Tips and tricks for writing off-voice for image films and videos

Redaktion Filmpuls 0

In the majority of professionally produced image films or videos, a commentary guides the viewer through the film. There are several points to consider. This article explains how video and commentary complement each other perfectly. [mehr…]

Dramaturgy for better storytelling: 6 proven tips and tricks
Know-how

Four Proven Dramaturgical Tricks for even Better Storytelling

Gabriela Weingartner 0

In dramaturgy there are proven ways of maintaining tension. FILMPULS shows very concretely how storytelling can be improved and the viewer’s attention can be increased with dramaturgical tension fields. [mehr…]

How storytelling in image films gets better with 10 points
Know-how

Storytelling in the image film: These 10 points guarantee the effect

Redaktion Filmpuls 0

The client should also always have a minimum of dramaturgical control knowledge. This article lists the 10 most important points for successful storytelling for image films, product films and web videos. [mehr…]

The CSI rule for good storytelling
Know-how

Recognize and optimize good storytelling with a CSI checklist

Gabriela Weingartner 0

What is good storytelling? Which examples and tips do you need to know? Three simple questions help as a checklist for answering the question about the effectiveness of content. With the CSI formula, the potential of stories can be assessed on the basis of three simple points. [mehr…]

Storytelling and dramaturgy for beginners in film and video
Know-how

Dramaturgy for beginners in storytelling and image film

Gabriela Weingartner 0

When it comes to storytelling and dramaturgy for newcomers to film and video, there is only one question that counts: How can dramaturgy help the content achieve maximum impact? Because it is not only the beginning and end that give a story its value when communicating with film and video. [mehr…]

+++ The Latest Articles +++

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    This article explains how agencies proceed in the development of communication concepts. It shows the sequence in which all important questions are asked and solved and explains the technical terms required for this. [mehr…]
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    Here we show you how to determine the best idea for a commercial based on 6 criteria. Or as a commercial film production develops better commercial film ideas and helps his client in the selection [mehr...]
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