The Video-Testimonial is a means of communication for film and video, which focuses on the opinions and behaviour of people who are reference and role models. Its messages aim for a maximum degree of authenticity. Formally, testimonials follow a documentary implementation, often also in TV style.
Competence in communication is always also leadership competence. Because video is also increasingly used in corporate communications, more and more companies are also turning to management videos. This brings with it opportunities and risks. [more…]