For Filmpulse, a Web Video (aka Online Video / Internet video) is a film that can be viewed in digital form on a website and was primarily designed and produced for this purpose. It can be both short clips and a video series. Image films or product films and other film genres, which are made accessible via the Internet as an accompaniment to other distribution measures, are not understood by Filmpuls as web videos.
Results of a new study by Prof Dr Michael Schleußer, Professor of Marketing, and Eva Bogh, M. Sc., Marketing Specialist: How do storytelling videos influence the behaviour of users in webshops and e-commerce? [more…]