As creation for film and video Filmpuls describes the conception (film idea, script), design (shooting) and subsequent artistic accompaniment (image and sound editing) of a film or video for a planned communication measure. As a rule, the creative department of a film agency (creative director, art director) is responsible for the creation in close cooperation with the director and senior producer.
Depending on the size of a film, the creation for film and video is in the hands of the director or screenwriter. For smaller projects, the director himself often creates the film concept and the script.
If a project is not staged (as in a feature film), but only documented (event video), the creation for film and video can also be dispensed with. In this case, the creative work takes place to a lesser extent in the context of realisation, camera work and editing.
Conversely, telling a story and thus the targeted transport of emotions is hardly possible without proven creative competence, preparatory work on content and dramaturgy.