Briefing Image Film: The Checklist From the Practice of Professionals for Cost Estimates

Briefing image film checklist from practice for professionals
Checklist: The Perfect Briefing for Film and Video | © Pixabay

The “Briefing Image Film” checklist is aimed at companies and clients who are requesting cost estimates. Because only with a professional informational interview can a video production meet the expectations of the buyer and can the purchasing process be handled efficiently and purposefully.

The “Briefing Imagefilm” lays the foundation for success. It formulates the task, defines deadlines and content-related and technical parameters. The following list is intended as a guide and orientation value from the practice of true professionals. Depending on the type and goal of the image film, adjustments are mandatory.

Briefing image film: three steps to success

The sample checklist for companies for an image film briefing to create an image film includes three checklists:

  1. Key data that are important for a film and the cost of the film
  2. necessary points for the development of a film concept
  3. Criteria for the selection of a film or videoproduction

Depending on the intention and size of the film project, it makes sense to adapt and expand the lists for the briefing of an image film.

A. Checklist for obtaining a cost estimate

Part A of the film checklist for the briefing for a cost estimate for an image video includes naming the most important key data, ensuring communication, mentioning deadlines, contact persons and the technical framework conditions.

No.Key data and points that must be answered in the briefing for an image film
1.1Non-disclosure required/meaningful? (yes/no)
1.2Contact person and contact details listed?
1.3Composition project team customer side mentioned?
1.4Duration of internal decision-making processes for release processes?
1.5Check whether the briefing for the image film has arrived
1.6Is there any additional/new information to be provided for understanding the image film briefing?
2.1Until when is the offer to be submitted?
2.2Components of the offer defined (film sketch, budget, etc.)?
2.3Which way is the offer to be submitted? (e-mail upload etc.)
2.4To whom is the offer to be delivered?
2.5Minimum/maximum scope of the quotation defined?
2.6Reference films (or negative examples) mentioned?
2.7is the distribution channel mentioned?
3.1Quality specifications and intended effect defined in the image film briefing?
3.2Film length(s) mentioned (guideline/default/open)?
3.3Technical end quality/delivery format listed?
3.4Locations, duration and media specified?
3.5Exclusivity for performers (yes/no)?
3.6Mandatory locations? (manufacturing plants or similar)
3.7VIPs to be compulsorily included in processes? (CEO CFO or similar)
3.8Different length versions included in the image film briefing?
3.9Number of language versions?
3.10Pre-existing graphic elements? (Logo etc.)
3.11Film formats defined?
3.11Video formats defined?
4.1Indication of date of award of contract?
4.2Production period specified in the briefing image film?
4.3Completion date/first date of use?
6.1To Do’s defined? (“What is absolutely expected”)
6.2Don’ts defined? (“What must not happen”)

Checklist for companies and organizations: Briefing Image Film

B. Content checklist: Creative Briefing Image Film

Part B of the film checklist for the perfect content brief for an image film concerns the content. The sample list given here is based on the assumption that the content has yet to be developed and that film creation is part of the production partner’s job.

No.Answers that need to be listed in the briefing for an image film
1What is the core message of the planned film or video? (most important message)
2Which persons must necessarily appear in the film (e.g. CEO or similar)?
3Which locations have to be included in the image film (e.g.: production sites)?
4Who is the target audience? “All” as an answer is forbidden!
5What must not be discussed in the film under any circumstances?
6What should definitely be addressed in the film?
7What events are compelling issues?
8What further information (brand manual, etc.) is available?

Checklist for clients: Briefing image film

C. Checklist for the evaluation of a video production

Part C of the film checklist “Briefing for Image Films” serves to determine and select the best possible production partner.

No.Checkpoints (keywords for most important topics)
1Evaluation of the list of reference customers? (possibly with Tel-Check)
2How has the production partner solved comparable earlier tasks?
3Proven expertise assured?
4How much experience is available?
5Talent recognizable? (creative competence, also for project management)
6How many other clients does the production company have?
7Quality of the showreel?
8How responsive is the production company to the client’s wishes?
9Price-performance ratio?
10Chemistry and personal contact

Checklist for companies and organizations

Further information

The checklists listed are an exclusive compilation of documents from the Filmpuls training workshop “The right briefing for an image film – made easy.” The lists do not claim to be universally valid. Depending on the size, type and complexity of the planned film or video project, individual additions and adjustments are recommended.

You need to know

  • For image films, the correct and comprehensive formulation of the initial situation in the form of a tried and tested checklist is an important basis for the successful cooperation of all parties involved.
  • Only with the right briefing for an image film is the production of an effective image video efficiently possible.
  • Likewise, only with this can predefined communication goals be achieved without detours and detours.
  • Unambiguously formulated expectations, interfaces communicated at the beginning of the project and jointly defined milestones are a guarantee of success in the project business.

This article was automatically translated into English using AI. If you would like to help us improve the quality, we would be happy to hear from you.

Philippa von Wittgenstein
About Philippa von Wittgenstein 12 Articles
Philippa von Wittgenstein ist Produktionsleiterin und Producerin für Film und Fernsehen.

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