Here we show you how to determine the best idea for a commercial based on 6 criteria. Or as a commercial film production develops better commercial film ideas and helps his client in the selection process. [mehr…]
It is only at the pre-production meeting (abbreviated as PPM) that it becomes clear to everyone whether they have understood how to successfully combine creation and production, vision and logistics with a budget and a schedule for a promotional film. [mehr…]
Because every single second counts in advertising, it is important to know in the pre-production phase exactly what will be shot later. This is why the shooting board plays an extremely important role in the production of advertising films. Here you can find all the information about it. [mehr…]
The director’s interpretation is the link between the idea and the realization of a commercial. With the Director’s Interpretation, an advertising film director, usually represented by a film production, applies to the agency for a specific collaboration. [mehr…]
Filmmaker Florian Froschmayer has more than 50 cinema and TV films in his list of works. In an interview with Filmpuls, the successful director, who taught himself the craft of filmmaking, talks about what his profession means to him. [mehr…]
Few professions in film are as closely linked to the film image as the job of Script / Continuity. At the same time, this job is one of those film professions that are highly demanding but hardly ever in the public eye. [mehr…]
The importance of the location manager is often underestimated. He makes a great contribution to the film design and the smooth running of film productions. Here you can learn more about this job description. [mehr…]
Because the Production Coordinator is involved in almost all organisational matters, he or she is also familiar with almost every logistical aspect of a film production. That’s why he is also the most important contact person for almost all production questions. [mehr…]
Production management is an integral part of every film production. Together with the rest of the crew, it controls the production process. The production manager is, so to speak, the pilot who flies the plane to its destination on behalf of the producer. [mehr…]
Not only movies lie. People lie too. It’s nothing new in this world. Yet many people don’t know there are four kinds of lies. Knowing them makes sense, not in the media business. [mehr…]
Put the decimal point in a nutshell: Director Florian Meimberg explains in an interview how to combine head cinema and Hollywood in 30 seconds in his Micro Movies / Tiny Tales. [mehr…]
One of the oldest and certainly one of the most expensive forms of commissioned production are tv commercials. Nowhere else is so much money per second invested in moving images and production values as in tv commercials. [mehr…]
There are movies that get old. Other movies stay young. Se7en belongs in the latter category. It is time to rediscover this brilliant feature film from 1995 starring Brad Pitt, Gwyneth Paltrow, Morgan Freeman and Kevin Spacey. [mehr…]
The ARRI Alexa (in the producer’s spelling: ΛLEXΛ) is on its way to go down in film history. With this it joins seamlessly in the ranks of its famous predecessors. Here we take a closer look at the camera models. [mehr…]
Clients of an image film or product video want to understand where the cost drivers lie. Usually a question mark remains. This does not have to be the case. We show you how to read a video budget. [mehr…]
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