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  • U-Turn at Disney: From Now on All New Films Only in the Cinema
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No Comment!

In his weekly column “No comment!” Carlo Per Olsson puts his finger on the sore points of the video industry exclusively for Filmpuls Magazine.

Executives-employees-on-camera
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Leaders in Front of the Camera: You Feel the Intention and You Are Out of Tune

Carlo P. Olsson 20. November 2021

One is always amazed anew who puts his face into the camera in commissioned productions. But not everything that is an employee or executive belongs on camera in a corporate video, writes Carlo P. Olsson. [mehr…]

price war order video order production
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Hopelessly Romantic: The Business of Commissioned Videos Destroys Itself

Carlo P. Olsson 20. November 2021

The lower price wins. No video production company has the right not to be undercut on price by a competitor. This is to be accepted as long as the wiser does not make himself the fool, writes Carlo P. Olsson. [mehr…]

Director Job title
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Director Is Not an Honorary Title, but a Function That Serves a Project and Not Ego

Carlo P. Olsson 20. November 2021

Directing a feature film requires an entirely different skill set than creating a short commissioned video with a handful of collaborators. This should finally be reflected in the respective terminology, writes Carlo P. Olsson. [mehr…]

Growth video company strategy
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Growth of Video Production Companies Starts Outside the Comfort Zone

Carlo P. Olsson 20. November 2021

Less is more, writes Carlo P. Olsson, marvelling at how many video production companies promise their clients marketing know-how but have no idea about strategic positioning when it comes to their own businesses. [mehr…]

Comment reduction video budget
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No Celebration Without Vultures or How I Learned to Love Budget Cuts

Carlo P. Olsson 20. November 2021

Hardly any film calculation does not have to be adjusted downwards. In the process, the quality often goes irrevocably down the drain. That’s reprehensible. Not because of budget cuts. But because it can be done differently, claims Carlo P. Olsson. [mehr…]

half-knowledge video production
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Hearsay Is the Viagra of the Half-Knowledgeable Customer at the Contract Film

Carlo P. Olsson 20. November 2021

Dangerous are not customers with a lot of film knowledge. Or those with total cluelessness about video production. The only threat to film quality comes from clients who have half-knowledge, writes Carlo Per Olsson. [mehr…]

Customers find film production
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When Looking for Clients, Many Film Productions Act Astonishingly Naive and Frighteningly Stupid

Carlo P. Olsson 20. November 2021

The majority of all video productions are using ineffectual strategies to attract new customers and have not done their own homework. There’s no money in that, says Carlo Per Olsson. [mehr…]

science effect videos
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Science Can Explain Why Bananas Are Crooked. But Not What a Good Movie Is.

Carlo P. Olsson 20. November 2021

In a good film, 1 + 1 = 3. Even science doesn’t know how to do this, says Carlo Per Olsson in connection with a newly published study that investigates whether and what effect videos have on visitors to online shops. [mehr…]

Quality order film
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Quality in Sponsored Films Starts With the People, Not With the Technology

Carlo P. Olsson 20. November 2021

Why clients should be happy to pay for things in professional commissioned productions that don’t show up in the final video at all. And what technology and quality have to do with it. [mehr…]

+++ The Latest Articles +++

  • Netflix Establishes New Metric for Popularity and Viewer Success Effective Immediately

    22. November 2021
    Until now, the providers of the major streaming platforms have not communicated any figures on the audience success of their series and films. Now, as of now, Netflix is establishing a new metric and publishing [mehr...]
  • Evaluate, Plan and Implement Corporate Films With the 6-Phase Model

    20. November 2021
    Customers and consumers expect attractive communication from companies. For companies and their films, this means making sure all the important questions are asked. The 6-phase model for corporate films enables you to do this. [mehr…]
  • “Finch” with Tom Hanks | Movie Review Apple TV+ Movie

    20. November 2021
    A post-apocalyptic feature film with only three people, one of whom is a robot, the other a dog, and the third Tom Hanks. Can this work? Movie review of “Finch,” newly available on Apple TV+ [mehr...]
  • How to Best Guide Actors and Film Crews During Filming as a Film Director

    5. November 2021
    Often as a director you have to do more than just give instructions on the film set. In this article we explain how you as a film director with little experience on the film set [mehr...]
  • Microphones for iPhone and Tablets: The Best Apps for You in a Practical Test

    15. April 2022
    Sound expert Neil Raouf explains what you need to know about cable connections and connectors (called audio input) for sound recording and microphones for iPhone or iPad. At the same time, he reviews the most [mehr...]
  • Røde iXLR for iPhone in Practice Test, With Audio Files to Listen To

    22. November 2021
    Sound expert Neil Raouf tests and reviews the Røde iXLR microphone, designed for iPhone and tablet sound recording, for Filmpuls. The unedited audio files of the test are included for download in the article as [mehr...]
  • Do It Yourself: The Best Online Video Tools for Explainer Videos and Animated Films

    13. January 2022
    More and more software developers are using B2B business models to offer fully automated production of high-quality explainer videos on their online platforms using artificial intelligence. We have tested 8 providers. [mehr…]

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