In his weekly column “No comment!” Carlo Per Olsson puts his finger on the sore points of the video industry exclusively for Filmpuls Magazine.
One is always amazed anew who puts his face into the camera in commissioned productions. But not everything that is an employee or executive belongs on camera in a corporate video, writes Carlo P. Olsson. [more…]
The lower price wins. No video production company has the right not to be undercut on price by a competitor. This is to be accepted as long as the wiser does not make himself the fool, writes Carlo P. Olsson. [more…]
Directing a feature film requires an entirely different skill set than creating a short commissioned video with a handful of collaborators. This should finally be reflected in the respective terminology, writes Carlo P. Olsson. [more…]
Less is more, writes Carlo P. Olsson, marvelling at how many video production companies promise their clients marketing know-how but have no idea about strategic positioning when it comes to their own businesses. [more…]
Hardly any film calculation does not have to be adjusted downwards. In the process, the quality often goes irrevocably down the drain. That’s reprehensible. Not because of budget cuts. But because it can be done differently, claims Carlo P. Olsson. [more…]
Dangerous are not customers with a lot of film knowledge. Or those with total cluelessness about video production. The only threat to film quality comes from clients who have half-knowledge, writes Carlo Per Olsson. [more…]
The majority of all video productions are using ineffectual strategies to attract new customers and have not done their own homework. There’s no money in that, says Carlo Per Olsson. [more…]
In a good film, 1 + 1 = 3. Even science doesn’t know how to do this, says Carlo Per Olsson in connection with a newly published study that investigates whether and what effect videos have on visitors to online shops. [more…]
Why clients should be happy to pay for things in professional commissioned productions that don’t show up in the final video at all. And what technology and quality have to do with it. [more…]
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