With the Greenshooting CO2 calculator for film and TV productions, you can reduce the attack surface when it comes to environmental protection and film in video production. An important topic for clients of image films and commercials.
Environmental protection is also an issue for films and videos. Especially for commissioned productions. Because here it is often also about not just doing everything right. But also not to do anything wrong. Especially when the client is a well-known brand.
You need to know
- With the rapidly increasing importance of reducing pollutant emissions, the environmentally friendly production of moving images is also becoming a high priority.
- This development is driven by state film funding bodies, but also by the potential reputational risk that companies face as clients.
- The Greenshooting CO2 calculator makes it easy to determine the CO2 value of a film or video production online.
139 tons of CO2 for an hour and a half of filming
When it comes to environmental protection and film, it doesn’t have to be the crime series Tatort. Because the filming of a single 90-minute episode causes a whopping 139 tons of CO2 emissions within the 24 days of filming! Commissioned films are usually shorter compared to a feature film or the shooting of a TV series or an online video.
This means that they have a much lower environmental impact. Converted to the minute, it is only 1.55 tons…. Hello?
In addition, the client of a commissioned production is in many cases much more vulnerable in terms of reputation with regard to environmental protection and film than a TV station or a Chinese Hollywood studio. Here, the focus is on products and services rather than entertainment.
A topic for a long time
Even though environmental protection and film have been an issue for a long time, even in video productions: the problem is only now really taking off.
Politics also has a significant part to play in this. Through the funding agencies, it determines the conditions under which a film production can receive funding from Father State. It therefore has a decisive influence on environmental protection during filming.
Now, for the first time, there are online tools that can be used to optimize a video production, or a film production, in terms of environmental protection and film. One of the better known software solutions for this is the Greenshooting CO2 calculator.
The Greenshooting CO2 Calculator
Commissioned by MFG Medien- und Filmgesellschaft Baden-Württemberg mbH, the Greenshooting CO2 calculator was developed in cooperation with SWR.
The software is still available as a test version. This is to be further refined together with selected productions and later made available for everyday use in film production. With this program, the CO2 value of a video production can be calculated in just a few steps.
This requires no more than the values in the film calculation.
Screenshots CO2 Calculator
An unparalleled battle of materials
Let’s face it! The production of a film or a video is always a battle of material. Regardless of the purpose. In film production, vast quantities of materials are brought in for one-time use, only to be carelessly disposed of afterwards. Environmental protection and film must therefore be an issue.
Whether it’s Styrofoam, costumes, backdrops, plastic crockery for catering or countless transports of material and people with huge trucks and Mercedes C-Class to the respective filming location. Whether massive diesel generators for power generation or endless paper orgies in the production office: Until now, the only thing of interest was the filmed material as a result. But not what was required to generate it. That’s why environmentalism is needed in film.
Notorious, but not complicit, in this regard are the lighting technicians, camera assistants and set builders of the world. In order to be prepared for any situation on site, these professional groups quickly fill the truck up to the ceiling with material weighing tons. After all, who likes to get into trouble when this or that is requested by the cameraman or director but is not available?
Environmental protection and film create new occupational fields and positioning opportunities
Having to calculate a carbon footprint on top of the film budget may be an additional, possibly even unpaid, workload for producers. However, the trend towards more environmentally friendly production methods, combined with environmental protection, also offers opportunities:
- Clients and production companies can differentiate themselves from competitors as so-called early adopters with environmentally conscious manufacturing processes and position themselves with their customers as pioneers who take their responsibility seriously.
- At the same time, there is a need for a new job description with the consulting of production houses willing to change. This is an opportunity for film-experienced production managers who have the appropriate educational baggage. Or are willing to continue their education.
So environmental protection and film certainly have their good sides. However, since we only have one earth, this argument should not even be necessary.
Conclusion on environmental protection and film
Before film calculations including the CO2 footprint in commissioned films (image films, advertising films, product videos, etc.) become a compulsory standard, it will probably still take a while.
According to the current state of knowledge, large-scale productions (feature films, series) will be the first to switch to the new, optimized production method.
Film promotion bodies and TV broadcasters will play a pioneering role in this respect. Some of them are already announcing that in future they will only grant subsidies to environmentally friendly productions.
The TV station ProSieben, for example, has already publicly confirmed, as has Swiss television, that it will soon be placing more emphasis on the topic of environmental protection.
This means that in future you can hope not only for good films, series and videos, but also for environmentally friendly entertainment. Not only our children will thank us!
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