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Know-how

Under know-how you will find current film knowledge, field reports, proven production methods (best practice) and inputs for successful communication with film and video.

More about expertise / know-how

The know-how area reflects all areas of video production and the production of moving images in general. Neither the pre-production and related aspects, nor the shooting and post-production digital image editing, sound post-production, color grading and digital effects are excluded.

Know-how / expertise is the first third

Please note that know-how (expertise) is always only one of three parts you need to have for success with video. The other two parts are: experience and talent. Only the combination of all these three elements makes you a professional in video production.

You can acquire specialist knowledge. Likewise, if you work in the industry long enough, you will be able to gain a wealth of experience. But you have talent. Or you don’t.

But you can console yourself with the fact that, especially in contract productions, know-how and experience are more than half the battle. Why? Because it’s always about not only entertaining, but also conveying unmistakable messages to the viewer. Creativity is in demand, but only so much that it doesn’t scare your customers.

Combining theory with practice

In theory, all trees are green. That’s why you don’t just want to learn technical knowledge, but also be able to apply it. You learn this by working on as many film productions as possible. That way you gain valuable experience.

You cannot know everything. But it doesn’t hurt either. Or as director Frank Capra puts it: “In filmmaking there are no rules, only sins. The greatest sin is ignorance.

filmpresentation-create-like
Know-how

Create movie presentation: Guide to professional screen recording with video

Redaktion Filmpuls 0

Want to make sure the quality of your presentation isn’t dependent on your form on the day? Do you have a target audience that can’t be fully present? Then you should create a movie presentation! Here you will find instructions on how to do it. [mehr…]

Animatic creation software
Know-how

Create animatics – How to convince with the movie before the movie

Pavel Sokolov 0

All you need for an animatic is a storyboard and the right software. This will usually be the video editing program that you already have in use. Or, if available, the video software with which you create animations [mehr…]

idea-commercial-rating
Know-how

You must pay attention to these 6 points in order to decide on the right advertising film idea

Carlo P. Olsson 0

Here we show you how to determine the best idea for a commercial based on 6 criteria. Or as a commercial film production develops better commercial film ideas and helps his client in the selection process. [mehr…]

Pre-Production Meeting Film-Video
Know-how

Checklist for the perfect pre-production meeting (PPM) for advertising and image films

Carlo P. Olsson 0

It is only at the pre-production meeting (abbreviated as PPM) that it becomes clear to everyone whether they have understood how to successfully combine creation and production, vision and logistics with a budget and a schedule for a promotional film. [mehr…]

shooting board-commercial
Know-how

Why the shooting board is almost as important as the later filming

Carlo P. Olsson 0

Because every single second counts in advertising, it is important to know in the pre-production phase exactly what will be shot later. This is why the shooting board plays an extremely important role in the production of advertising films. Here you can find all the information about it. [mehr…]

Directors-interpretation-direction commercial
Know-how

How to write a perfect director’s interpretation for commercials

Carlo P. Olsson 0

The director’s interpretation is the link between the idea and the realization of a commercial. With the Director’s Interpretation, an advertising film director, usually represented by a film production, applies to the agency for a specific collaboration. [mehr…]

what does videomarketing mean
Know-how

What does video marketing mean and what goals can you achieve with it?

Carrie Duvan 0

Video marketing is not a secret weapon that simply and automatically “works”. To be successful, you need to know a few things about it and think about even more points carefully before you start. This article will give you the knowledge you need. [mehr…]

Film Shooting Crisis true Professionals
Know-how

How to recognize true professionals in crises during a film shooting

Zachery Z. 0

If waiting is not a good option: How do you recognize during your film project whether you have true professionals on board? Or if you have fallen for a gifted self-seller? You’ll find the answer here. [mehr…]

Das Einmaleins der Kommunikation bei der Auftragsproduktion
Know-how

This is how you speak at eye level with agency and client during a commissioned production

Redaktion Filmpuls 0

This article explains how agencies proceed in the development of communication concepts. It shows the sequence in which all important questions are asked and solved and explains the technical terms required for this. [mehr…]

green-screen-blue-chroma-key
Know-how

What you need to know about Green Screen, Blue Screen and Chroma Key

Pavel Sokolov 0

This article shows you how to use Chroma Keying professionally, but also offers tips and tricks for best possible quality and results when shooting videos with blue screen or green screen. [mehr…]

Example of a lower third
Know-how

What you need to know about lower thirds and their use

Redaktion Filmpuls 0

Lower thirds can occur in different forms. It is a misunderstanding that they can be used alone as carriers of a person’s name and functions. Here you can find out why.  [mehr…]

H.264 video format what is
Know-how

Why the H.264 video format is still gaining importance for video and streaming

Pavel Sokolov 0

H.264 is considered an industry standard and is one of the most widely used video formats. The recording and playback of Full-HD video and audio is hardly conceivable without this encoding and decoding process. [mehr…]

4 types of lies Red Black Grey White
Know-how

Movies lie. So do people. That’s what communication theory says.

Carlo P. Olsson 0

Not only movies lie. People lie too. It’s nothing new in this world. Yet many people don’t know there are four kinds of lies. Knowing them makes sense, not in the media business. [mehr…]

Know-how

What you can learn about communication from the sex alert on the TV series Star Trek

Volker Reimann 0

Why understanding a message is an actual act of action and why it can be understood completely differently by different target groups. An introduction to coding and decoding in communication. [mehr…]

Animate photos: parallaxe ken burns video
Know-how

Animate photos for video: The secret of kinestasis, 2.5D and parallax

Pavel Sokolov 0

How to integrate photos into a video? With the parallax effect you can create very attractive videos from still images, which can compete with any imagevideo and product video in the world. [mehr…]

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