The Cannes Lions Festival today announced that the annual world-famous event of the advertising industry will not take place this October as originally planned. The next edition is now scheduled for June 21-25, 2021.
As the impact of COVID-19 continues to be felt worldwide by consumers and clients in the marketing, creative and media industries, the Cannes Lions Festival has decided to postpone the awards and festival for an entire year, according to a press release. This is because, according to the organizer, the priorities of festival participants are increasingly shifting these days to the need to keep businesses and the economy as intact as possible and to protect people and society.
The cancellation of the festival revokes an earlier press release that the Cannes Lions will be held in October 2020 instead of June.
No Cannes Lions Festival in 2020
The decision, which was extremely difficult for the festival, is the result of extensive consultations. According to the press release, it reflects the unprecedented social, health and economic challenges currently facing the world. The Cannes Lions hope that the cancellation will remove any uncertainty for partners and participants of the Festival regarding the timing of the awards ceremony and event.
Philip Thomas, Chairman of the Cannes Lions, is quoted in the press release as follows:
“Cannes Lions at its core has always been about creativity and the Lions. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark. The marketing and creative industries, in common with so many others, are currently in turmoil, and it’s clear that we can play our small part by removing all speculation about the Festival this year. We have tried to make our decisions as early as possible to give the industry total clarity on the situation, and that is why we are announcing this move today.”
Simon Cook, Managing Director of the Cannes Lions, is cited in the Cannes Lions 2020 cancellation announcement with the following statement:
“We all look ahead to a more positive time – right now, Cannes Lions will continue to bring the global creative community together and provide inspiration where we can find it. Our recent call for inspirational creative stories from around the world has already garnered hundreds of accounts of our community uniting and showing progress in this crisis. We believe firmly that the Lions continue to offer valuable recognition to that community and we look forward to celebrating and honouring the work in 2021, when the world will hopefully feel more stable, and our community can give their work the focus it deserves.”