Why 360 Animation Will Put Virtual Reality Back on the Fast Lane

360 Animation virtual reality best practice
«Invasion!»., Emmy Award Winner 2017 | © Baobab Studios Inc.

Half of what is currently being written about the future and the possibilities of virtual reality is wrong. The other half is untrue. The truth is: VR has found its place! This is shown by the current state of the 360 animation.

The latest 360-animations can be seen in the truest sense of the word! They solve many problems, which still make real 360 films fail. An analysis.

You should know that

  • Digitally animated 360 videos benefit from the fact that there are no limits in the digital space. Whatever is conceivable and animatable – the camera and thus the viewer can also move there.
  • The triumphal procession of animated 360 videos is supported by ever more powerful software for rendering and rapidly developing equipment for playing the films.
  • Lighthouses for outstanding 360 animations are currently, among others: The short films Invasion! and Asteroids! by Boabob Studios, the animated 360 film Special Delivery by Aardman Productions and Cave Painting by TED-Ed Originals.

The challenges

The problem with almost all 360 films is that the viewer is superior to the VR film and thus to the filmmaker. A normal video controls the view and thus has the immensely important ability to guide the viewer.

In 360 video, the viewer is free to choose where he or she wants to look. And most of the time, the viewer looks exactly where the director and author would rather not. Down, on the floor between the legs of the performer. Up to the sky, where nothing happens. Or just somewhere in the apple sauce.

Anyone who wants to stage virtual space will quickly find its limits in reality. With the best will in the world, it is not possible to artificially build the whole world around a 360 camera. Or can it? You guessed it! This is where the 360 animation comes into play, to which this article is dedicated.

360 Animation

Virtual reality in the form of 360 animations has three major advantages over other 360 films. These can already be seen today. And animated VR movies are the ones that set new standards in virtual reality in moving images today.

Decisive for this are

  • the absence of boundaries in digital, virtual space. What is imaginable can be realized in perfection.
  • ever more powerful computers and better software. The costs for high-performance computers and storage media are simultaneously becoming increasingly cheaper,
  • improved systems for watching 360 videos for the viewer / user. This universe includes Samsung Gear VR, Oculus Rift, HTC Vive, Google Daydream and PS VR (PlayStation VR).

What the combination of these three factors is capable of, VR movies for the smartphone like “Pearl” or “Invasion!” suddenly get nominated for Oscars or Emmys.

Maureen Fan, CEO and Co-Founder, 360 Animation
Maureen Fan, CEO and Co-Founder

Specializing in 360 animation, Baobab Studios is already considered a serious competitor to Disney’s Pixar in the field of virtual reality two years after its founding.

Under the direction of Maureen Fan (Maureen comes from the game industry), Baobab increasingly has former employees of classic animation studios such as Disney and DreamWorks Animation.

With the short film “Invasion!” the world, not only in Hollywood, suddenly became aware of 360 Animation and Baobab Studios. But that was not all. The young studio’s first VR short film is also the very first 360 animation film, which will soon inspire us as a feature-length feature film.

A friendly working meeting was planned at Universal Studios in Los Angeles to exchange experiences. When the meeting was over, the makers of the 360 Animation short film had a blockbuster deal in their pocket.

Co-founder and creative director Eric Darnell of Baobab Studios says with a wink “first of all, as always, the guys discussed with each other. Then Maureen explained how we work. It was only then that the studio people realized who our boss is and who they should better pay attention to!”


Eric Darnell, CCO and Co-founder
Eric Darnell, CCO and Co-Founder

Eric Darnell is a writer. He was one of the directors of the animated movie hit “Madagascar”. Darnell and his team systematically tested their short film “Invasion!” on more than 1’000 people (!) during production.

Again and again the 360 animation was improved and tested again over months. Something that would be absolutely unthinkable with a conventional film as well as with a real shot 360 video.

What is also unusual is that a film produced in such a perfectionist manner meets with enormous enthusiasm not only from the audience but also from critics and at festivals (Sélection officielle in Cannes for Le Marché du Film, Toronto International Film Festival, and Tribeca Film Festival).

The result speaks for itself. Here it is:

INVASION! | Animated 360 VR Movie [HD] | Ethan Hawke

360 Animation «Asteroids!»

The no less successful successor to the 360 animation “Invasion!” entitled “Asteroids!” was released this summer by Baobab Studios.


360 Animation «Special Delivery»

The short film “Special Delivery” by director Tim Ruffle is also a small masterpiece. The 360 animation was produced by the world famous Aardman Studios in England.

Aardman has received an Oscar / Academy Award for his animation films (including “Wallace and Gromit” and “Shaun the Sheep”).

360 Animation «Special Delivery»

Google recognized the trend of the time earlier than many of today’s competitors in the field of 360 animation. To this end, the Internet giant launched its own YouTube channel for virtual reality as early as 2016 with Google Spotlight Stories.

TED-Ed Originals

At TED-Ed, professional animators illustrate a wide variety of learning content. The first video of the series was created as a 360 animation. The educational script was written by Iseult Gillespie, and directed by Michael ‘Lippy’ Lipman.

TED-Ed Originals VR

«Space Experience»

Meanwhile a classic, but one that absolutely must appear in this list of 360 Animation’s best practices. This is because the perfection of digital animation is increasingly threatening to replace the real world.

If you have never seen this video before: Search for the space station in orbit. And please don’t be frightened by the frighteningly realistic collision.

«Space Experience» VR: 360 Animation  virtual reality

© Cover picture and photos Maureen Fan / Tim Darnell: Baobab Studios Inc.

This article was automatically translated into English using AI. If you would like to help us improve the quality, we would be happy to hear from you.

Volker Reimann
About Volker Reimann 26 Articles
Mag. Volker Reimann ist TrendScout für virtuelle Realität, Games und interaktives Bewegtbild. Er ist überzeugt davon, dass bald schon über gezielte Nervenstimulation realitätsnahe Projektionen direkt in das menschliche Hirn möglich sind.

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